About Us


Dan is a business development professional, sales leader and author.

He has developed Sales Deconstructed with a conviction that sales is an essential profession, yet is often misunderstood.  With a focus on complex, advice based sales solutions, Sales Deconstructed was created to help re-engineer how businesses develop and execute their sales strategy to ensure they are focused on their ideal clients and working to improve their clients position.  It is about helping business’ sell with purpose and on purpose.

Recognising you can hire great sales people, but if the company sale culture is flawed, success is hard fought for.  Whereas, with a strong sales culture, a sales team can realise it’s full potential.

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LinkedIn: View Dan Symons's LinkedIn profile View Dan Symons's profile

Twitter: @dan_symons

If you have feedback or wish to contact Dan – he’d love to hear from you.  Email him at dan.symons@salesdeconstructed.com