Picture your least preferred client…..
They email you unexpectedly with ‘I have the proposal you gave me in front of me. I have found a few mistakes and have some areas I need to talk to you about. Can you come to my office at 2pm?’
What feelings do you have? Natural to go/think ‘Sorry 2pm doesn’t work for me’? Groan? Hackles go up?
Now picture you favourite client sending the same email, they say the same thing…..what feelings do you have now?