Picture your least preferred client…..
They email you unexpectedly with ‘I have the proposal you gave me in front of me. I have found a few mistakes and have some areas I need to talk to you about. Can you come to my office at 2pm?’
What feelings do you have? Natural to go/think ‘Sorry 2pm doesn’t work for me’? Groan? Hackles go up?
Now picture you favourite client sending the same email, they say the same thing…..what feelings do you have now?
Sales Deconstructed 