Have you ever wondered why that ‘sales person’ sold that mythical ice to the Inuit? I have. Was it different from their current ice and they were sold on the virtues of this new ice? Was it a particularly dry period and no local ice was available? Was their ability to gather their own ice somehow impinged preventing them from getting their own? Did they need more than they could source themselves?
Unless one or some of the above exist – or something else I’m not aware of – I sense the Inuit are going to be disappointed. So whilst Sales People COULD sell ice to the Inuit – the question is SHOULD THEY?
Sales Deconstructed 