Sales skills aren’t digital. They aren’t black or white. They aren’t yes or no. They aren’t all or nothing. They aren’t on or off
Sales skills are analog. They’re a dial not a switch.
Professional sales skills aren’t about whether you can do them or not, or how well you can do them. Sure learning the skills are important.
But what’s more important how you use your judgment on which skills(s) to use, when to use them and how much to use.
Like a good chef – you need to know when to simmer, when to boil and when to cool.
Sales Deconstructed 