You

The difference between a satisfied and elated client is what you do – not your pricing, products or service.  
It is the value and feeling you impart on the client over and above these things; the unexpected, the bits that aren’t your job…the leaving a little bit of you in your work that makes it personal & meaningful…the extraordinary.  
It isn’t your tools, price products, services or brochures – You are the differentiator
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